The COVID-19 epidemic continues to plague the world, with home quarantine, telecommuting, video conferencing and online social networking gradually becoming the norm for people around the world.The epidemic has also prompted people to pay more attention to fitness to stay healthy.Under this situation, people's demand for comfortable wear and home work and fitness "exercise" is enhanced, and sports and leisure clothing has become the new favorite of consumption.
L'epidèmia ha impulsat la demanda més forta dels consumidors de roba esportiva i d'oci, i el mercat de roba esportiva i d'oci ha donat la benvinguda a noves oportunitats de negoci, cosa que és especialment evident en alguns països.
In 2021, U. S. sportswear sales have reached 70 billion, and consumer clothing spending has rebounded rapidly and showed a new growth trend, predicting an annual growth rate of 9 percent over the next five years.Market surveys show that after the outbreak of the epidemic, South Korean consumers' consumption of home clothing, sweatpants and tights increased significantly compared with before the epidemic, and their preference for sports and casual clothing also increased significantly, and the market scale was further expanded.A consumer survey by a UK market research institute found that sportswear sales in the UK surged during the outbreak, with half of respondents buying home fitness products, including sportswear, and 76 percent planning to continue exercising at home after the outbreak is over.Sales in the Russian sportswear market rose again in 2021 after the outbreak, and the market continued to expand, becoming a highlight of the country's retail development.
According to the analysis of industry insiders, the epidemic and economic recovery have spawned new forms of the sportswear industry, with trends of changing consumer demand and preferences and the change of consumption trends.The impact of the epidemic on people's lifestyles is expected to continue for some time.Industry insiders are optimistic about the global sportswear consumption growth expectations, especially the general trend of online sales growth will continue.The sportswear industry should grasp the industry trend during the epidemic period and in the post-epidemic era, so as to promote the new development of the industry.
First, the increasingly popular "home" work and life model will promote the growth of consumer demand for sports and leisure clothing.Flexible work system has gradually blurred the boundary between work and home life. Many professionals have become accustomed to working at home in sports and casual clothes, and expect the workplace dress requirements to be further relaxed in the future.
Second, the boundary between sports clothes and casual clothes tends to be blurred and further combined. All-weather sports and leisure clothes suitable for sports and fitness, tourism, office, social networking and shopping occasions will become the new trend of clothing.Future sportswear will further reflect the leisure and comfort characteristics.
En tercer lloc, la roba de marca esportiva serà més popular i civil. Les marques haurien de considerar com oferir productes més naturals, còmodes i de moda als consumidors de diferents edats.
Fourth, the trend of fashion industry-related products getting close to sports and leisure clothing is strengthening.Related market research shows that female consumers tend to use high-quality fabric sports and casual clothes as daily clothes, yoga clothes, tights and home physical exercise training suits will continue to be popular in the market.
Fifth, the sports and leisure clothing industry has the characteristics of sustainability, inclusive and diversified growth.Els nous materials i les noves tecnologies continuaran oferint als consumidors productes més duradors i de més -qualitat i innovadors.
It is predicted that the compound annual growth rate of global sportswear sales will continue to rise, and the market size will continue to expand, but how to maintain this momentum in the post-epidemic era, will be a major challenge for the sportswear industry in the future.
At present, there is still great uncertainty in the global economic recovery, the employment status and prospects in some major economies are not optimistic, and the consumer consumption behavior tends to be conservative and cautious.The epidemic has led to the closure of a large number of stores in the clothing industry, impacted sales networks and channels, and physical retail has suffered huge losses.The outbreak has also forced many garment companies to shelved expansion plans or shut down.Some clothing companies are also facing rising costs and falling revenue pressure from increased inventories.In response, various departments, including design, production and sales, should actively launch response strategies, strengthen digital sales, and strive to cut expenses and reduce inventories.Industry insiders pointed out that the sports and leisure clothing industry is the winner in 2021, and its market has shown a strong growth trend, which will attract more enterprises to enter related fields.